We develop and formalize creative experimentation as a legitimate method of inquiry for organizations and entrepreneurs.
This line of research examines how artistic exploration and scientific investigation can combine to turn the improbable into replicable and adaptable practices, producing actionable knowledge for innovation in complex environments.

Example: Research-Creation— exploring how art-based approaches can open new scientific frontiers involving the body, perception, and aesthetic sensibility.

Illustrative Reference
Biglieri, S., & Mandalaki, E. (2025). “Autre chose”: Rethinking (post)qualitative methodologies through research-creation in/for the study of organizations.Qualitative Research in Organizations and Management: An International Journal, 1-21.ption text goes here

We design and study experiential and participatory learning models for students, executives, engineers, designers, and scientists.
This research explores how embodied and collective learning enables individuals to navigate uncertainty, generate ideas, and co-create — making creativity and experimentation both visible and shareable.

Example: Improbable Seminar— studying how Art Thinking can be taught through art-based practices, new temporalities, and transformative learning spaces.

Illustrative References
Endrissat, N., & Islam, G. (2022). Hackathons as affective circuits: Technology, organizationality and affect.Organization Studies, 43(7), 1019-1047.
Bureau, S. P., & Komporozos-Athanasiou, A. (2017). Learning subversion in the business school: An “improbable” encounter.Management Learning, 48(1), 39-56.cription text goes here

We analyze the major transformations of our time — from AI and digital disruption to climate change, sustainability, social inequality, and emerging forms of leadership.
This research track develops and tests collective and creative approaches to generate improbable solutions, producing insights relevant to organizations, entrepreneurs, and communities.

Examples:

AI & AI — studying how Artificial and Artistic Intelligence diverge, complement, or confront one another.

‍llustrative Reference:
Bureau, S., & Ransler, C. (2024). AI vs AI: The Battle Between Artificial and Artistic Intelligence to Shape Human Creativity. Darden Business School Working Paper No. 5458134. SSRN link

Ecological Challenges — examining how art-based practices help societies confront the Anthropocene and regain agency in turbulent times.

Illustrative Reference:
Bureau, S., Whitaker, A., & Gerges-Yammine, R. (2024). Regaining control in troubled times:

Art Thinking as a method in a PUCA world.ESCP Impact Paper No. 2024-01-EN.ption text goes here

We explore creation as a critical and participatory practice, where thinking and doing are inseparable. This research line develops new theoretical perspectives, challenges established paradigms, and expands how we understand and enact creation and innovation generating conceptual frameworks relevant to organizational and entrepreneurial contexts.

Example: Subversive Creativity — examining how creative actors such as entrepreneurs not only disrupt markets but also subvert socio-political systems through critical forms of creativity.

Illustrative References
Tornikoski, E., & Shomali, A. (2025). Critical Creativity: A Conceptual Framework for Ethically Reflective and Transformative Practice. Working paper.
Bureau, S., Thor Sigurdarson, H., & Dey, P. (2025). Subversive and/or Disruptive? Unpacking the Political Force of Entrepreneurship. RENT Conference, Enschede, The Netherlands.
Bureau, S., & Zander, I. (2014). Entrepreneurship as an art of subversion.Scandinavian Journal of Management, 30(1), 124-133.